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Cranes Eye View

That jacket had a whole life before it got to you. We find it, then build your story into the patches and the placement. Yours is the second life it gets.

Product
Made to order denim jacket
Industry
Fashion
Role
Founder · Designer
Price
Upon requestSet by the number of patches
To start
DepositCredited to the piece
Edition
One of one
Timeline
6–10 weeksFrom the deposit

The process

Six steps
01
Tell the story
A free fifteen minute call. What the jacket is for, who it is about, what the moments are. Nothing is drawn yet.
02
Put a deposit down
The deposit starts the work and is credited to the piece. It buys the design: the conversation, the placement and the drawing.
03
We find the jacket
We source and buy the vintage jacket ourselves. That cost is inside the price. No second invoice for the garment.
04
You approve the drawing
You see the patches and where every one of them sits before a needle touches anything. Nothing gets stitched on a maybe.
05
It gets built
Made with Crane's Eye View. The story goes into the patches and the placement. That is what makes it yours and not a template.
06
One of one, to you
There is no second copy. The jacket had a life before you and now it carries yours.

FAQ

Custom denim

How much does a custom denim jacket cost?

Pricing is upon request. It follows the number of patches and includes sourcing and buying the vintage jacket. A deposit starts the work and is credited to the piece.

How do I get a custom denim jacket made?

It starts with a free fifteen minute call about the story you want on it. A deposit opens the design. We source the vintage jacket. You approve a drawing before anything is stitched.

How long does a custom denim jacket take?

Plan on six to ten weeks from the deposit. It varies from jacket to jacket. The time depends on sourcing the vintage jacket, your revisions to the drawing, and patch availability.

Do I have to supply my own jacket?

No. We find and buy the vintage jacket. That is inside the price. If you have a specific piece you want used, bring it up on the call.

Why is it priced by the number of patches?

Because the patches are the story. A jacket carrying three moments is a different piece of work from one carrying ten. The price follows the work, not a flat guess.

What does the deposit cover?

The design: the conversation about your story, the placement, and the drawing you approve before any stitching. It is credited toward the finished piece. It is not an extra fee on top.

Who makes the jackets?

Crane's Eye View, a collaboration out of Austin. Random Storytelling handles the story and the design. The embroidery is done by hand.

Can you embroider a denim jacket?

Yes. Denim is a sturdy weave and it holds embroidery well. Every Random Storytelling jacket is embroidered by hand, made with Crane's Eye View in Austin.

Can I get a custom jacket with patches?

Yes. The patches are the story, and the price follows how many you carry. Pricing upon request.

Can I get a personalized denim jacket?

Yes. Personal is the whole point. The jacket is built around your story: what it is for, who it is about, and the moments that matter. You approve a drawing before anything is stitched, and there is no second copy.

What are some ideas for a custom denim jacket?

Start with moments, not designs. What the jacket is for, who it is about, and the moments you want carried. That is the free fifteen minute call. The drawing comes after.

Do you make custom denim jackets for a wedding or a bride?

Yes. A wedding is a story, and the jacket is built around it. It starts with the free fifteen minute call, then a deposit opens the design. You approve the drawing before anything is stitched.

Do you make custom denim jackets for kids?

Not right now. Every jacket is made for adults, on a vintage jacket we source for you.

Can I put my own picture or design on the back of the jacket?

Not yet. Today the design is drawn for you from your story, and you approve the drawing before anything is stitched.