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RANDOM STORYTELLING started in 2017 with stories embroidered on denim jackets, one random moment tied to the next. Lawrence Whitaker III founded it as a creative platform. It grew into acting, writing, and Vybrance Labs™, the CPG and lifestyle brand he cofounded, and VYB Labs, its film and experiences arm. Today RANDOM STORYTELLING is the practice behind everything he makes and sells. Everything he creates. The pieces, the rooms and the reps carry the same idea: humor, health and creativity.