Watermelon, one more run.

Summary

Why now. Creatine is one of the most studied ingredients in nutrition. For decades it lived in the gym. Now it is leaving. The people asking us about it are busy parents, people on calls all day, and women over 40 hearing about it for the first time. We built the gummy for them. Four gummies, the full 5 g, a flavor you look forward to.

Why we will succeed. It already sells. Three flavors, on vybrancelabs.co, Amazon, TikTok Shop and Target.com, and to stores at a 50% margin. 621 clinicians share the Watermelon on FrontrowMD, unpaid. This is not a bet on a new idea. It is more of the one that works.

How you grow with us. A revenue share, not equity. We keep the company. Your money makes the run; a share of Vybrance's revenue comes back to you each quarter until you reach the cap. The percentage and the cap are in the invest box. Every backer gets the first bags. The perks climb from there.

The product. Creatine Monohydrate Gummies. 5 g creatine, 500 mg taurine and 120 mcg vitamin B12 in every serving of four. Vegan, sugar-free, gluten-free, non-GMO, no artificial dyes. Watermelon, Citrus Mango and Green Apple, colored naturally.

The Opportunity

In 2017 a concussion sent me down a road I did not choose. Light hurt. Noise hurt. Thinking slowed. Hardest of all, I could not move, and movement is medicine. Without it, mind and body drain each other.

Looking for anything that might help me recover, I found creatine. Athletes had trusted it for decades. I saw how many more people it could serve. That belief became Vybrance Labs, founded in Austin with Martin Crowley.

The opportunity, in one line: creatine can serve far more people than have ever taken it, and most of them will never scoop a powder. A gummy that tastes good, carries the full dose and lives on the counter is how they start.

Adventure Hike, City Walk, Floor Work, A Day of Vybrance.

Our Product

One product, done right. Four gummies carry 5 g of creatine monohydrate, plus taurine and vitamin B12. The dose the research uses is the dose in the bag. A bag is 120 gummies, 30 servings, one month.

Taste is our north star. If you would not look forward to it, it does not ship. Three flavors: Watermelon, Citrus Mango and Green Apple. Made in a cGMP facility in the USA. Third-party tested, every lot.

Watermelon is the one clinicians share most: 621 of them on FrontrowMD. When a national TV shopping buyer tasted all three this summer, Watermelon was the one she named. This round makes more of it.

Why We'll Succeed

It already sells, in four places. vybrancelabs.co, Amazon, TikTok Shop and Target.com. Stores buy it at $25 a bag, sell it at $49.99, 12 to a case, Net 30. A 50% margin for the retailer. That is the number buyers ask for first.

The proof is independent. FrontrowMD clinicians get samples, never money. 621 of them share Watermelon. Two of their reviews are below.

It is a community, not a customer list. Adventure Hike and City Walk run in Austin every month, Floor Work runs in season, and A Day of Vybrance is our New Year's Day event. Beyond Austin, 53 communities in 19 states have run their events on our gummies, hike clubs, pilates studios, run clubs and book clubs. The films on this page came out of those days.

Two founders, both still here. Martin leads the formulation, from the creatine dose to the taste. I lead the brand, the films and the design through VYB LABS. Everything on this page, we made.

Green Apple on the bench, between sets.

How You Grow With Us

This is a community round on a revenue share. Nobody is buying a piece of Vybrance Labs; we keep the company. Your money makes the run. Then a set percentage of Vybrance's revenue is paid to backers each quarter until each backer reaches the cap. The percentage, the cap and the start date are set with Wefunder and shown in the invest box when the round opens. Anyone can back it, from $100. The perks are ours, and we made them real:

$100 gets the first bags off the new run and the VYB LABS pin. $250 gets a 90 day supply, three bags, and the bandana. $500 gets the crewneck and your name in the release post. $1,000 gets you into A Day of Vybrance, our New Year's Day event in Austin, every year, and the full VYB LABS set: crewneck, bandana, pen and pin. $5,000 gets a founder call, a year of gummies and the custom VYB LABS Jenga set. $10,000 gets a day on set at the next brand shoot.

Vybrance means what it sounds like. We would rather have a thousand people who take four gummies a day and show up to a hike than one investor who never opens the bag.

Growing Momentum

Here is where we are. Three flavors on the shelf, four places to buy them, and single serves at a grocer down the street from us in Austin. That is the base. What is moving is the next ring out.

This year we brought on a retail team. Their whole job is walking us into buyers we could not reach alone. They have opened doors we are working through now: a national subscription box that has already placed its first order of all three flavors, an online supplement retailer building us into their catalog, and a TV shopping network whose buyer tasted all three and picked Watermelon. None of that is a promise. All of it is a conversation that started because the product is good and the story is easy to tell.

The story is simple. Creatine is one of the most studied ingredients there is, most people will never scoop a powder, and we made the version you keep on the counter. The person it attracts is a woman on her way through life. In her twenties and thirties she meets us in person and on her feed, on a hike, at a pilates class, at the pool. In her forties she is the one ordering. We are built to walk with her the whole way, and the numbers below show both ends of that walk.

That is why the room matters as much as the shelf. We ran Floor Work all spring at the Carpenter Hotel in Austin, a Bunkhouse Hotels property: yoga, pilates and games on the deck, a DJ, a bowl of gummies. We staged A Day of Vybrance there, the sauna, the cold plunge, the long table. The photos on this page are from that day. The next conversation with Bunkhouse is the rooms, and the Carpenter is the model for every property after it.

So the momentum is not one number. It is a shelf that keeps getting longer, a team opening doors, a community that shows up in person, and a product that sells itself once it is in someone's hand. This run puts more of it in more hands.

One gummy. Four make a serving.

Why Customers Love Us

It tastes like candy and works like creatine. Four gummies. No scoop, no shaker, no chalk. People keep the bag on the counter, and that is the whole point: the best supplement is the one you actually take. The clinicians below say the same thing in their own words.

How We're Using the Funding

One thing. A 5,000 bag run of Watermelon, the stickering, the freight, the launch. About $63,000 of the $70,000 is the run itself. No new flavor, no new category, no new hires. More of the thing that works. The first bags go to the people on this page.

Thank you for reading this far. Movement is life. Let's make more of it.

Lawrence Whitaker III, Co-Founder & CEO, Vybrance Labs™, Austin, Texas

We are a lifestyle brand with a product inside it. In Austin: Adventure Hike and City Walk on the Lady Bird Lake trail every month, Floor Work at the Carpenter Hotel in season, and A Day of Vybrance every New Year's Day. Every film on this page came out of those days, produced by VYB LABS. And across the country, communities run their own events on our gummies.

Most supplement brands buy their content. We make ours. VYB LABS is the arms of Vybrance that build the world and then film it. Four properties came out of it so far: Adventure Hike, City Walk, Floor Work and A Day of Vybrance. Each one is a real event with a name, a format and a crowd. We design it, run it and shoot it.

A Day of Vybrance is the proof. We did not rent a set. We built a day people could walk into, the sauna, the cold plunge, the long table, filled it with our community, and shot it. The photos and the film below came out of it. Then the films: five so far, every one a VYB LABS production. For us first. Now for other founders too.

We publish what the research says about our three compounds, and nothing else. The Lab, three articles a week. Studies, one entry a week, creatine, taurine, B12. Both on vybrancelabs.co. No source, no publish.

One woman, two ages. At 28 she finds us on a hike, a reel, a pilates mat. She follows, she shows up, she brings a friend. At 40 she is married, busy, earning well, and she orders. Same woman, ten years apart, and Vybrance is with her the whole way. The follower becomes the buyer. That is the business.